EDERA WAS BORN IN SYDNEY, WITH A VISION OF CREATING EYEWEAR WITH A MINIMAL CORE FOCUS, CHALLENGING THAT STRONG DESIRE FOR AN UNCOMPROMISING AESTHETIC. INSPIRING THE WEARER WITH PRODUCTS THAT ARE CREATED WITH A CHARACTER FORMED OF CONTEMPORARY SIMPLICITY, HIGH-END WEARABILITY AND EMPOWERING ORIGINS.

WITH THIS IN MIND, ROMANTICISM WAS CREATED AND EACH ITEM IS DESIGNED AND HANDMADE IN SMALL QUANTITIES, PRODUCED FOR LIKE MINDED INDIVIDUALS WHO ADMIRE QUALITY ACCESSORIES OF VISUAL TEXTURE, COLOUR & MINIMAL BRANDING.